Saturday, April 21, 2012

The Barefoot Executive Book Review

The Barefoot Executive: The Ultimate Guide for Being Your Own Boss by Carrie Wilkerson

I have been an entrepreneur since I was a kid. We had kool aid stands, yard sales, magazine sales and for a time I sold candy to other kids in class, bad I know lol.  I have always had the desire to work for myself, to be my own boss. Its a trait that runs in my family. As an adult I have had a few online shopping sites, did catalog sales and all the home party sales you can think of. I always seemed to not be happy with what is was I was doing since it was not profitable. I have learned so much from reading the book Barefoot Executive: The Ultimate Guide for Being Your Own Boss by Carrie Wilkerson.

Carrie's book is an eye opener about how to think about being your own boss. I love how she says "get passionate about getting to the place of profitability". I think that has been a road block for me in the past with my business adventures. I tried to do stuff that I "liked" rather than what would be profitable. She explains how you need to have a good business base then expand on other ideas. Since without a steady income from one place you cannot have the funds to create other business. Its not a stuffy do this do that kind of book. Its more casual allowing you to take what you can from it and apply it to your life. Its more like a journal since there is places to write in and reflect on your own situation. I like that you can flip around in the book reading what pertains to your life.

Chapter 13 on Information Marketing was helpful to me. I was a good reminder to ask myself questions about what I am trying to market and the avenues to use. Its basic but can encourage you to think more and do more about it. A good book does just that, gets you to take action with the information you are given rather than just reading it and being done.

At the end of each chapter is a Barefoot Action Steps section that gives you a link to a video and a case study example of the topic the chapter covered. I found this very helpful to see a video and read a story, it gave the chapter topic more of a real life feel rather than just info.

I am working on my business / marketing degree so I found this to be a great book to read, but its also such an easy read that if you have a craft business, a blog or at home business this is a great book to read.

You can buy Carrie Wilkerson's book The Barefoot Executive at most mass retailers like Walmart and Target. Also online at Amazon and Books A Million.

 * I was not paid or compensated for this post. I was sent a free copy of this book for my review from Living Your Moment to review. The opinions are 100% mine and may vary from others.


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